Google Pagerank Prediction


Google Pagerank Prediction - carefully explained and what you can do with it - written by top SEO experts

This predictor tool does what it says; it predicts your future Google PageRank.



How to use this tool
1. Enter the exact website address of the page you want to check the prediction for into the text box. (eg. [Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
)
You can enter up to 10 different websites to check the prediction for. After entering the first address, press Enter and enter a new address on the new line.

2. Click the "Check!" button

The results will provide a prediction of the future PageRank however this should not be considered true.
Try the PageRank Prediction Tool here.


I was reading through the blog of Matt Cutts, one of the head engineer's at google and a very adamant blogger. He talks a lot about SEO and changes to Google's algorithms along with the normal personal blog topics like personal info and video games.

I was doing some SEO research for a new client's website and I was looking into evidence for the devaluation of sitewide links. A sitewide link is a link on every page of a single website. In the past sidewide links were great for SEO, still are, but they are becoming less effective on Google. Matt particularly comments on google's devaulaing of sitewide links in a few posts. From my experience, on older sites if you have a large amount of other links, and you get say a link on 50% of pages on another websites Google will count them all as links and this will be a bit more valuable then say a single link, but for a new website, avoid sitewide links on Google. If you go from having a few links to having a bunch of links all from one website it's appears that Google will completely devalue those links because they appear to have been paid for and one of Google's current crusades is to cut down the power of paid links.

Currently buying and selling links on the "black market" is one of the major and very important tactics of modern SEO. You build a good site, optimize for the search engines, be creative, try to get as many links as possible and then buy the rest to give you that "push" above the competition. Although Matt talks about how they won't help you, I believe a lot of this is wishful thinking, or a prediction of the near future. Currently as long as the advertiser doesn't label your link with a title link "advertisement, sponsor, link partner" etc, the link will still count, especially if they include it in the body of their content with normal anchor text. Of course you'd better be ready to pay a pretty price for that service, because they'll actually be sending you some of their traffic and promoting your product as opposed to just providing a link for SEO.

One interesting thing to note from Matt Cutts. He rementions the rel="no" tag. Again for reference this is the tag that you can add to your links to have them not pass on pagerank. Now youre first question may be "why would anyone want to stop a linking from passing pagerank of relevancy".

There are a bunch of creative answers for that one, but at the basic level this was designed for bloggers who could reduce the power of links contained within blog comments in order to discourage comment spammers. Matt cutts recommends adding rel="no" to any links you sell. Now if I was going to sell a link to a poker site or a bad neighborhood. This might be a good idea as to not hurt my relevancy in google, but if a website had a similar topic, and was very legitmate, I'll get a lot more money and they'll get a lot more benefit from a regular intact link, and if I hide it correctly, google will never be able to tell It was paid for it. Especially if for an additional fee orcourse, I added a page to my blog or to my site describing wha the other website was and why I was linking to them, but that's all hypothetical.

Right now adsense is my only way to monetize this website and it isn't paying too well, but then again I just launched this redesign and with some hard work I should be able to dramatically incrase my traffic levels, hopefully enough to earn a nice monthly check from Google.

Summary of two different SEO issues mentioned here:

1. Google devaluing site wide links (links from the same domain or website) 2. Google devaluating paid links

Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized. Directories, are defined as categorized topics or collections of information organized into a tree like structure where categories are used to define each groups association.

Large directories like Yahoo tend to have general themes and may charge for listings. While smaller niche directories like [Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
offer free listings and profit from advertising revenue or pay per click models like Google AdSense.

Being listed in a directory not only brings in targeted traffic, it provides a one-way link from a website with similar content. Directories are generally highly ranked in search engines, and are considered well respected resources, two traits that are desirable in link partners.

While smaller directories that focus on a specific niche might generate less traffic, the quality of the traffic from a niche site is usually highly targeted and will be superior to that generated from general search engines.

If you are selling fire alarms, traffic from yahoo will be less qualified than traffic from Alarm Tools, [Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
. Most visitors to Alarm Tools will have a genuine interest in alarms and alerting systems. The nature of highly specialized directories result in visitors who have a serious interest in the directories theme, or a at the very least an interest in a theme related to the directory.

As a result, web publishers need to make a conscience effort not to ignore the value of directory listings. Regardless of their size, a related niche directory listing can be extremely valuable.

Many directories offer sponsorship opportunities. Vendors can optionally purchase sponsorship to increased their exposure with a bold listing or top category listings.

Determining a Directories Value It is difficult to assess the value of directory listing, as there is an obvious advantage to a listing of a closely related theme directory that is difficult to measure and quantify. In general, webmasters can use common web guidelines to determine the popularity of a directory and assess the directory link's value.

To assess the value of a web directory, consider the PageRank of the webpage where the link placement of your site will occur. The PageRank is indicative of how important Google may find a specific page. Another reliable third party measuring tool is Alexa. The Alexa ranking provides insight into how popular a website is. In general, a link from a web page containing a PageRank of 5 or higher is considered very good. A link from a site in Alexa's top 100,000 is also generally very desirable.

Compare the following two directories' Monitoring Tools [Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
and RSS Specifications [Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
. Monitoring Tools' main page has a PageRank of 5 but most internal pages that contain links have low page ranks and the overall Alexa ranking of the site is over 650,000. While RSS Specification's claims a main Google PageRank of 6 and subpages all contain a minimum of a 5 for PageRank, the overall site is ranked 32,000. Clearly if you are in the syndication business, RSS Specification's would be a very desirable link partner, while you would have to weigh the cost benefit and position of a link from Monitoring Tools.

To determine a sites PageRank without downloading the Google Toolbar, use the following online tool from RustyBrick [Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
. A website's Alexa ranking can be found by entering the URL into Alexa [Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
.

It is recommended that PageRank and Alexa ranking be only used as a guide when determining a directories reputation. It is important not to get too caught up in either Google PageRank or Alexa Ranking as webmasters can use "tricks" to artificially inflate their numbers.

The bottom line, links from directories that are small but niche, can provide quality web traffic.


Those of you who are long time subscribers to our newsletter The Search Light ([Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
) will remember my article from way back in December 2001 titled Search Engine Predictions for 2002 ([Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
).

It's time to take a look at that article and the grand predictions I made for the search industry to determine whether I'm a "Nostradamus" or a "NoSuchLuckus".

Here were my personal predictions for 2002:

1. Increase in Pay For Performance (PFP) Options

My first prediction for the year 2002 related to pay for performance options: "I see this trend increasing, with the major engines and directories expanding on the range of PFP options they provide, whether in-house or outsourced".

Looks like I was right on the money with this one. By the end of 2002, all but one of the major search engines and directories had a pay for performance option available. Paid inclusion services in particular proved to be a popular addition to search engines in 2002, with Lycos, FAST / AllTheWeb and Ask Jeeves / Teoma each introducing a paid inclusion product for the first time. Pay per click services also gained in popularity in 2002, with Google introducing their AdWords Select Pay Per Click product in February 2002 (that recently!) and Overture spreading their market reach via major partnerships with AOL Europe in January, MSN in February and September, InfoSeek in March, Yahoo in April, CNET and AltaVista in May, Lycos Europe in June, Yahoo Japan in November, CNN and Freeserve in December.

The popularity of Google's AdWords grew quickly throughout the year, with AdWords becoming a major competitor to Overture, helped along by new partnerships with Earthlink in February, AOL in May, Ask Jeeves / Teoma and AT&T in July, InfoSpace in September and Yahoo Japan in November. In fact, AdWords became such a threat to Overture that they filed a patent infringement lawsuit against Google in April 2002. I believe the outcome is still pending on that one. Smaller PPC engines began to gain more market share in 2002, with eSpotting, FindWhat, Kanoodle and Ah-Ha each finding a market niche.

And who could forget LookSmart's disastrous entry to the realm of pay per click in April 2002? The deceptive nature of LookSmart's announcement and their decision to force existing Express Directory Submission customers to rollover into the new PPC system instead of "grandfathering" their listings demonstrated a complete lack of market understanding and for some, forever etched the LookSmart brand with the word "untrustworthy". It seems LookSmart are still paying for their mistake months later, with a reduced market share and a devastated reputation.

As predicted, search engine optimizers have had to embrace this trend towards Pay for Performance and integrate it within their traditional site optimization services in order to offer clients balanced, measurable and successful search engine marketing campaigns. As a result, the term SEO has become increasingly eroded by the more logical term SEM (Search Engine Marketer).

Score: Nostradamus



2. Increase in Paid Submissions

My original article predicted: "I believe we'll see other engines and directories introduce a fee for submission to their commercial categories. I think Google could be the first of these".

While the fairly new JoeAnt and GoGuides directories both introduced paid submission services late in 2002, they don't really counteract the fact that LookSmart dropped their directory submission option in favor of PPC and (thankfully), Google have refrained from introducing a Paid Submission service. So much for THAT prediction! Score: NoSuchLuckus



3. Crackdown on Spammers

My prediction here was: "With engines like Google leading the way in the crackdown on search engine spammers, other engines should follow suit in 2002. As a result, there should be far less spammers and more relevant results across the search engines by this time next year."

Other search engines have indeed followed Google's lead against spam in 2002, by introducing more sophisticated search algorithms, (such as AltaVista's revamped algorithm consisting of 100+ ranking determining factors), by incorporating more spam filtration methods (such as those capable of detecting invisible text and hidden links), by providing spam reporting facilities and by boosting site relevancy factors such as link popularity when measuring sites against search queries.

Google still leads the War Against Spam, with their dreaded PageRank site penalty scheme and their crystal clear anti-spam stance publicized via their Webmaster Guidelines ([Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
). The result has been a victory for searchers - more relevant searches, less bacon and ham. Even those search engines and directories renowned for providing irrelevant results recognized what Google had known for years: the need to keep searchers satisfied. Yahoo in particular got back to basics by the end of 2002, partnering with Google to combine Google search results with their own directory listings instead of serving them up separately.

Score: Nostradamus



4. Growth of the SEO Industry

Back then I said: "With the importance of search engines finally sinking in, the need for quality SEO services is booming in the U.S. and the U.K. I predict this solid demand will continue in 2002, especially in newly developing markets such as Australia/New Zealand and Europe".

No longer a niche market, SEO/SEM has indeed become mainstream over the past 12 months and is now recognized as a vital part of the marketing mix in both the U.S. and the U.K. Thankfully, search engine marketing has also become increasingly in demand in European, Asian and Australasian markets with scores of new specialist SEM firms springing up regularly and more media coverage than ever before.

Score: Nostradamus



5. Death of Two Majors

My prediction here read: "I think 2002 will signal the demise for at least two of the major search engines and directories".

In 2002 we said goodbye to industry veterans Excite ([Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
) and Northern Light ([Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
). Excite ceased to be a major player in January 2002, when new owners InfoSpace replaced Excite's search database listings with a mixture of Overture paid results and Inktomi search results. Excite UK shut their doors around the same time. These days the Excite portal still exists, but nobody searches there anymore. Perhaps it's because Excite now uses a mixture of regular and PPC listings from Google, LookSmart, Inktomi, Ask Jeeves, About, Overture, FindWhat and FAST, with no disclaimers to help searchers identify which are paid results.

In January 2002, Northern Light closed its public search service. A week later, Divine, inc., a provider of content management and delivery solutions for enterprise customers, bought the search site. In a separate deal at the same time, Yahoo partnered with Divine to make Northern Light's Special Collection documents available in a new service called Yahoo Premium Documents Search.

Technically we could say that HotBot ([Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
) also "died" in 2002, given it lost its own search database and became a META search engine in December to display search results from search FAST, Google, Inktomi and Teoma under the ownership of Terra Lycos.

Score: Nostradamus



6. One or More Major Partnerships

My prediction was: "I see some major rivals combining in 2002, just to stay alive. I also see some more major partnerships between online and offline firms".

The Yahoo deal with Google in October 2002 to provide combined search listings and Yahoo's purchase announcement of Inktomi in December 2002 spring to mind here. So do the many partnerships between Google and search rivals Ask Jeeves / Teoma, AOL and InfoSpace for the provision of AdWords paid listings (as listed in 1. above) in 2002 and the expansion of Overture via partnerships with various search engines, directories and portals worldwide.

Let's not forget the Lycos / FAST deal for paid inclusion services either. Yahoo's 2002 move into the ISP market and Ask Jeeves' provision of an offline "butler service" are relevant to the latter half of this prediction.

Score: Nostradamus



7. Move away from In-House to Outsourced Services

My original article predicted: "As search engine optimization becomes even more complex and time consuming in 2002, more businesses will realize SEO is a full-time job and not something their marketing or IT staff can do 'on the side'."

A year ago, if you had gone to a major employment site such as careerbuilder.com or monster.com and conducted a search for "search engine optimization", you would have been hard-pressed to find many jobs in this field. Do a search today and you'd be amazed at the increase in demand for SEO specialists - just as predicted.

Score: Nostradamus



8. SEO industry Shake-Up

My prediction was: "With consumer watchdogs keeping a close eye, developing industry standards and ethics, as well as the crackdown on spammers sure to continue, the SEO industry is sure to experience a major shake-up next year, with only the most successful and ethical SEO's left still standing."

You could say that 2002 gave rise to the ethical SEO. A line in the sand was drawn between so-called "ethical" search engine optimizers and marketers (SEM's) and "unethical" search engine optimization firms, nicknamed "Search engine deceivers" (SED's) by some. A number of long-time SED's found themselves permanently banned for search engine spamming by Google in 2002, to the sheer delight of many in the industry. As more search engines introduced or tightened their anti-spam filters in 2002, many shady SEO cowboys were forced to pack up shop as they realized their spam techniques were no longer effective.

Google's unprecedented decision to publish their definition ([Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
) of "ethical" search engine optimization on their Webmaster Guidelines page forced many search engine marketing firms to rethink their SEO techniques. It was also the start of what many believe is a new era in the industry, where search engines and professional SEO's start to communicate openly, creating an information exchange for the possible development of an industry-wide set of acceptable search engine optimization standards.

Score: Nostradamus


9. New Technologies

My final prediction read: "I'm sure there will be some significant technological developments in 2002 that will impact the search engine industry and make us all head for the forums and chat rooms in a panic."

Sure enough, developments such as Google News, Gator, LookSmart LookListings, the SEO Consultants Directory, Overture's Auto-Bidding Tool, Froogle, Wireless Search, TopText, Link Loader, MPZ Format, the Chinese Government's ban on Google and Search King's PR Ad Network resulted in some frantic forum activity in 2002.

But none of these compare to the storm in a teacup caused by a little green bar. Yep, Google Page Rankâ„¢ gets my vote for the most talked about technology in search for 2002.

Score: Nostradamus



So with a final score of eight out of nine, it looks like I'm ninety percent Nostradamus after all (-:





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The ranking in alexa shows the total traffic being generated in your website. There are various steps involved in improving ranking in alexa. First of all it is suggested to download the alexa toolbar. Then the content, which is written, should include write-ups on alexa search engine. But a low ranking on Alexa does not indicate that the traffic is not being generated on google, yahoo and msn search engines. Given the fact that [Englishpractise.NET] Guest users may not see the links,So you need toRegister or Login
Alexa ranking for a site is calculated on the basis of how many visitors with the Alexa toolbar installed have visited that particular site, the results can be inaccurate most of the time.